"No," said Harry. "No, no, no! That's giant-spider thinking! Come on, what would you do if you heard that Rita Skeeter was looking for rumors about you? "
That made it obvious.
Grins slowly started on the faces of Fred and George.
"Start rumors about ourselves," they replied.
"Exactly," said Harry, grinning widely. "But these can't be just any rumors. I want to teach people never to believe what the newspaper says about Harry Potter, any more than Muggles believe what the newspaper says about Elvis. At first I just thought about flooding Rita Skeeter with so many rumors that she wouldn't know what to believe, but then she'll just cherry-pick the ones that sound plausible and bad. So what I want you to do is create a fake story about me, and get Rita Skeeter to believe it somehow. But it has to be something that, afterward, everyone will know was fake. We want to fool Rita Skeeter and her editors, and afterward have the proof come out that it was false. And of course - given that those are the requirements - the story has to be as ridiculous as it can possibly be, and still get printed. Do you understand what I want you to do?"