And then Total War: Warhammer become a smash hit and introduce a lot of people to WF just when they were winding down production of the modals.Storm of Chaos was never meant to be End Times though. It was always going to end with status quo, the problems arose when GW's planned storyline and the player participation clashed, and GW overrode the latter, which people were very annoyed about. End Times meanwhile was GW's decision to kill the setting very dead because it wasn't profitable as a war game anymore. They didn't forget about Chaos having the opportunity to lose, they just deliberately wrote so they didn't because the creation of AoS was the entire point.
and now they are trying desperately to bring it back before Total War 3 hits shelves so they can not completely miss the wave.