Nickelodeon Proof of Concept Presentation
"Gentlemen, Children are a key demographic in the battle to install lasting viewing habits in an ever widening world of turbulent change, which garners potential revenue-"
(Cue a clip of the Ghostly Trio)
Stretch: Holy Sha-Moley! Yer forgettin the most important thing! Kids Rule!
(A medley of theme tunes play out the theme tunes of Looney Tunes, Mickey Mouse March, Tom and Jerry, Jetsons, and Flintstones with footage to match. When the montage concludes, fade into Sesame Street where Ted Turner comes walking by.)
Ted: Hi there, one of the first things you see is no doubt Sesame Street, all it's zany characters bouncing off average joes like you and me. It's this as well as the approach to viewer submitted content on fellow PBS program ZOOM that inspired me to create a network for kids and cartoons. Why should you, you may ask? Well for starters, CNN's doing gangbusters.
(From out of the garbage can emerges Oscar the Grouch)
Oscar: That glorified rag! Gimmie a break!
Ted: Now Oscar, you shouldn't knock it before you try it. Especially before you know who I've got up my sleeve, Fred Seibert and Alan Goodman, already looking for another go round after we launched MTV into orbit. Imports Doctor Who and You Can't Do That on Television as an olive branch to media houses across the globe and this very presentations purpose is to reach out and partner up with either one of the top cartoon houses on the market.
(Cue mongage of the Looney Tunes)
Ted: (O/C) Take for instance the Looney Tunes, this ensemble of Warner Refugees include top stars Bugs Bunny, Daffy Duck and Porky Pig
Porky: Ebidibi-bidibi-bidibi-That's all, folks!
Guy Smiley: (Zips onto the screen) That's NOT all, folks. (Cue montage of Disney animation) Their new home at Disney is no slouch in the animation department either with Shorts starring Mickey Mouse, Donald Duck, Good ol Goofy, and the Phenominal Feature Film Canon of such classics as Cinderella, Peter Pan, Pinnochio, and Snow White and the Seven Dwarves! (Cut back to Sesame Street) Thank you, thank you! (Wanders off)
Ted: Of course, we've also brought in (Cut to a montage of...) Harvey Comics characters like Casper, Little Lulu and Wendy the Good Witch, on top of MGM staples like Tom and Jerry, Barney Bear, Screwy Squirrel and who else but Droopy.
Droopy: Hooray.
(Back to Sesame Street)
Oscar: Yeah, but do the rats of Disney have (cue the fanfare of) Star Wars? The greatest space fantasy ever slapped onto the silver screen, minting enough silver to gobble up Hanna-Barbera and it's hundreds of hours and stable of top toon talent
Fred: Barney
Barney: Fred
Yogi: Boo-Boo
Boo-Boo: Yogi
Quick Draw: Baba-boy!
Baba: Quick-Draw!
Scooby Doo: Scooby Doo!
Oscar: Guessing not!
Ted: It ain't gonna mean nothing If folks won't toon in the all kids network. Thankfully, we don't have to worry, as cartoons enjoy consistently strong ratings on every timeslot they got. Frankly, the Cartoon catalogs I'm appealing to are hard to appease as they have their own channels, so what am I offering for this network. A 20% stake in the network for the cartooneries watching this network. And for the kids wanting to view it, a voice. Fans and small studios can produce identification packaging or month to month schedules for this network and we'll put it on the air like any other bumper on any other network. And with the Baby Boomers becoming parents to kids of their own, they come into the world with the major networks as the lone consistent options. Children's content rarely airs past Saturday Mornings there, but with our new kids network, we intend to air top kid television day in, day out, rain or shine and that includes the 8-10pm timeslot which exceeds the 9-noon saturday slot and the 3-5 weekday afternoon!
Quick Draw: And don't yoooooou forget it!
(Back to Sesame Street)
Ted: And it's not just the kids that'll be watching. (Graph) They may be 46.7% of the viewerbase for Cartoons but Adults like us, we make up a whopping 44.6% of Cartoon Viewers. An adult for every child, makes asking parents permission to send stuff our way much easier. (Montage) And why not? We grew up on Cartoons, they've become family to us with how much we adore 'em.
Bugs Bunny: Ah, my public, how they love me.
Ted: Cartoons bridge generations and cross language barriers, too!
(Cut to Luis singing 'Sing' in Spanish, some anime in Japanese, some Top Cat in French)
Oscar: Frankly, you're speaking my language with the thought of more kids away from my can, Mr. Turner.
Ted: Oh, call me Ted.
Oscar: But why you specifically?
Yogi Bear: He's Smarter than the average bear
(Montage)
Ted: From TBS to CNN to or biggest hit in the youth market MTV, no other mogul does TV better than me. And this 20% stake I'm dishing out will give our network more toons than anybody, enough toons to air for quite a few years with no exact short getting the same timeslot twice. A combined five thousand half hours of toon tonnage raring to go!
(Back to Sesame Street)
Oscar: So you're begging.
Ted: Yeah, I am. But we've organized a ten year strategy to build up our own facilities to produce our own programs, game shows, sitcoms and yes, even cartoons of our very own in the years ahead. (Montage) And only you have the libraries I need to launch this sucker out for kids of yesteryear, today and tomorrow! Strong marketing support from our game shows, added value to Cable Packages. All your favorite toons in one place sounds for future generations of kids across the globe smells like a swell idea. Timeless toons and Turner know-how connecting to the biggest libraries of cartoon friends and family 24/7 any time you're looking to taste it.
(Back to Sesame Street)
Oscar: I know, it's disgusting. So who is it?!
Ted: Pardon?
Oscar: Who ya teaming up with? (Pulls out a computer mouse) The mouse (pulls out a goose carcass) or the goose?
Ted: Well, that's why I sent a tape over to their bigwigs cause frankly, I don't know! (A bucket of slime is poured onto him)
Jive Five Jingle: Nick-Nick-Nick-Nick Nick-Nick Nick-Nick Nickelodeon!
