- Location
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Although perhaps a better idea would be to simply have them put pressure on Winterfell and make their grievances known in the North. Eddard would need to placate them, and that would almost certainly come from cooling relations with the South, which would just make them even more suspicious, and you get the idea.
Why? It would be much easier to talk to the man and convince him to remain neutral than to talk to a bunch of vassals (who probably hate us) and convince them to air out grievances . Frankly it would be easy to do so. Just point North and remind him of what is coming and the Wolf will lie down. If not point to Jon Snow and see where that goes for us. It just isn't optimal especially considering the doubt we have already sown in his mind.