Fredo
Climbing Mt Doom
Short term wise - kind of agree.
Think long term though. Gaming groups can stick together for years. It is activity that crosses house boundaries. It lends itself to a larger group of friends than the Golden Trio. It encourages people to approach magic from a totally different paradigm and could potentially spark all sorts of spell experimentation. It encourages cooperation and a team based combat thought process (might be stretching a little with that one).