Open to a scene above the ocean, with an oil rig in the distance.
"Lots of folks have worked hard, out here. Worked hard to make sure the cars we drive and the houses we live in have the power to keep going."
Cut to a falling power meter, connected to a solar panel.
"And recently, some other folks have claimed that all that hard work wasn't worth it, that they had a better way to keep the lights on."
Cut to a suburb, with the lights flicking out in a wave.
"But here at Exxon, we know that they just can't compete with gas. Gas is here for good."
Cut to a house being powered by a portable generator.
"And everyday, our researchers are hard at work making gas go a bit further. Cars that might have made it ten miles before can go fifteen or twenty now. Homes that needed to be fueled back up every three months can go six, now."
Cut to lab techs, with various improvements being displayed in between shots of research happening.
"That's because here at Exxon, while we believe that gas is here for good, we also believe that gas can be here to do good, as well."
Cut to various examples of rescue vehicles filling up, and generators in disaster areas.
"Exxon: Gas for good. Gas, for good."
Impact from campaign: total backfire, as people still remember the gas crisis not even a decade past. The public wants a solution that doesn't leave them dependent on the Middle East remaining stable, and that isn't a continuous drain on expenses. In addition, recent revolutions in solar power have already ruined the narrative that solar power can't meet demand.
