X-Eisner
Being the head of the Walt Disney Company was a lot of work. A LOT of work: from helping design hotels to negotiating contracts to heading off a potential disaster with the space program, Michael was always on the run and always doing something. Which is why, when he had a chance, he liked to include his kids in his work since he didn't spend as much time as he wished he could with them.
Times like, for instance, watching a cut of the newest Disney movie in the test theater. That was usually an exciting time for the kids, made them think their old man was cool, and he got some good feedback from them.
"Hey, Breck. We're going to watch the newest Disney cut: the Great Mouse Detective. Why don't you come?" he asked his eldest son.
Breck looked up from the comic book he was reading- some X-Men comic- and shook his head.
"Thanks, Dad. But, I'm busy right now."
"Busy reading that comic book?"
"Yeah. And stuff."
Michael sighed. Teenagers.
"This "and stuff" is after you finished your homework, right?"
"I did it already. Just- I'm busy."
Michael was proud of his boy- he was. Breck was a good kid, a good young man. But, like many teenagers, not the most communicative.
"Okay. I was just hoping- you know, your siblings are really looking foreward to the movie. Its really cool."
"C'mmon dad- its a Disney Film. No offense- Black Cauldron was pretty cool- but most of your stuff is for children."
"So, if we did an X-Men movie you'd come?"
"...
Are you doing an X-Men Movie?" Breck asked with interest in his eyes.
"No- it was just a- seriously?"
"Well, you, Erick, and Anders have fun."
Michael nodded.
"Okay- you have fun doing your...stuff."
As Michael drove his excited two younger sons, he mused about what he'd seen. Breck was the embodiment of Michael's concerns- once kids got to high school they tended to not watch Disney movies. It was an untapped market that needed to be reached. What he needed was something like the X-Men to use as a basis of a movie or TV Show. Wait...they were a comic company- it couldn't be THAT profitable.
Michael made a mental note to check up on the latest stock reports and annual shareholder reports on Breck's comic company- Marvel. Maybe there was an easier way to get into that market...