"Why do you have such a problem with Spider-Man anyway?" I asked, somewhat expecting that my question would wind up being rhetorical.
"His face!" Jameson pulled his still-unlit cigar out of his mouth, and pointed it at me. "He won't show his face. Can't trust him!"
"And what about the Avengers' Iron Man?" I asked, drumming my fingers on the arm of the chair I sat in. "His face is obscured entirely, too, and he's never been seen without it, nor do we know who he is under the suit."
"Ah, but the difference there is he's held accountable!" Jameson crowed. "If the Iron Man fucks up, Stark has to deal with it. After all, he's the one who hired him, made his stuff. But the Spider-Man?" He scoffed. "None of that. Cause you see, it's not just the webhead's face. It's that one day, he could screw up, get people killed… and then the Spider-Man disappears, and now there's nobody left to blame."
… Ok, I gotta go off on a bit of self-indulgent tangent because I don't know how much of the comic Noa knows, or even is canon for this story, but it's all very similar and I have a shallow need to be praised for successfully googling stuff.
So for those who don't keep up with comics, there was this little plot arc for Spectacular Spider-Man back in 2017. In the issue "My dinner with Jonah", Spider-Man agrees to give Jonah an exclusive interview over dinner in his apartment. There's stuff about Peter having a secret half-sister, Jonah's long since lost the Bugle, but that's not important right now.
The big thing is that Jonah's decade long grudge, to the point he's
created a villain or lethal manhunt on multiple occasions to kill Spider-Man, because Jonah thinks the only person capable of making Spider-Man accountable is himself. And he has such a blind, all-consuming vendetta… Because he got his first and second wife killed.
Joan Jameson, Wayne'd in an alley by a masked mugger after she begged Jonah not to fight back. Marla Madison, took a blow from "Spider-Slayer" Smythe mid-Spider-brawl and begged him with her dying words to not "waste any more of your life on hate".
As far as I know, the earlier jealousy over not being a successful superhero to the people himself hasn't been retconned, but the fact he's lost the person closest to him twice by a masked killer left an impact compounded by the childhood abuse.
The real bombshell of the interview was Peter Parker unmasked to Jameson, when the former realized just how broken and alone the man had become. Showed that he did have a friend in Peter, in Spider-Man. And that part about the "royalty" account isn't far from the source material: Jonah views Peter as something of a second son, even helped Peter evade SHIELD and NYPD to find the truth on Teresa Parker and the Tinkerer. They have a great dynamic the rest of the Tinkerer arc up to issue 307, even when it gets into Comic Book Wierdness.
It's a time travel causality-alien invasion-universe hopping road trip story.
Weirdness!
How much of all this is tied to this story, I don't know, but it's very much a difficult spot for Noa to bring up if she does know and it has occurred. She doesn't know Jameson like she does other characters, discussing a deeply personal trauma like your wife getting shot in front of you and the culprit never getting caught isn't something she's in a position to do. Which makes his current counter arguments harder to push back against: She knows he's being irrational, under the surface. But without that outside context knowledge, she's got very little.
Also, I finally had a chance to go and really show everybody one of Noa's major character flaws. I'm honestly a little disappointed in myself for not having made it all that evident just yet. Then again? Given how plot-development-heavy everything has been, and how much work I had to do to characterize everybody else, I figure I can let the main character's foibles slip in the short term.
And if you can put a definitive label on this character flaw, you may have an internet cookie.
Hm… I think there's two types of answers that have come close, but I can't say if I can put a definitive name on it either. She's throwing around a ton of money, and is very much going for the throat of her opponent rather than just go for a surefire shot. Some combination of anger and excessive generosity….
"Vengeful Righteousness"? Jules Winfield vibes, you know? Only replace the guns with paperwork.