I mean, just from her speech in Deling City and the one before the final battle, Artemisia has more characterization than Kefka, in that we at least know why she does what she's doing: anger at being persecuted and a desire to keep time still. And, all of her wins make sense in the story, instead of being ass-pulls out of nowhere.
That's got to count for something, surely?
Well...yes, but also no?
I mean for one, even though the two games are only separated by 5 years (1994 vs 1999) Kefka benefits from being in the SNES era of videogames, where storytelling expectations were different...and frankly lower.
For two, while Kefka has very little character building, he also doesn't really need much, because Kefka runs on
vibes, and even though I'm one of the very people who doesn't like Kefka because of the story's asspulls, his vibes are
immaculate. He's in your face ranting and raving almost from the beginning of the game, and thanks to the English translation he's funny as fuck.
For three...well, Artemisia's character building has three very large problems, in my opinion.
First is that we don't get a hint of her until well into disc 2 - we spend a large portion of FF8 thinking Edea is our enemy, which necessitates a gear change on disc 3 when the truth comes out that she was mind-controlled and the real villain gets name-dropped. This isn't an insurmountable problem by any means, but I think coming as it does after the orphanage reveal and the battle at the garden, the game is asking the player for a substantial emotional redirection to shift their attention from Edea to Artemisia. "Oh, this person we spent half the game fighting was really just a meat puppet for the real enemy." (This is a place where the intent for people to replay FF8 multiple times hurts it - if you play FF8 once and only once, the impact of those early events ends severely blunted.)
The second problem is that...frankly IMO Artemisia doesn't really
get many Ws. She gets a cool speech, kills the Galbadian president, spears Squall like a stuck pig...but she's wearing Edea's face through all that and we don't know the real Artemisia exists yet. Moreover, the events of the end of disc 1 are pretty far removed from her first name-drop in disc 3, by which time Squall is all better and back in control. So...who cares. Meanwhile, she gets Seifer to join her as her knight...but Seifer (at least when he's on screen) ends up being less a rival for Squall and more a speed bump. She launches missiles at the gardens...but only gets Trabia, the squad foiling her attacks on Balamb. Then during the Esthar sequence, she's frankly being upstaged by Adel's sheer presence in the story. She doesn't kill Zell's adopted parents, or Cid, or even Xu or Dr. Kadowaki, or burn Balamb City to the ground, or institute war crimes in Dollet. It's not really until the final moments of the game that
Artemisia, as we know her, really feels like a
personal threat, and that's way too late.
And thirdly, we keep coming back to my personal bugbear of how FF8 just kind of
gestures at ideas. Sure, Artemisia has her rage at being persecuted as a sorceress and her desire to compress time to make it all stop. That's good villain motivation! But it's empty, because we don't know anything about her. Was little baby Artemisia the victim of rock-throwing assholes in school? Did someone try to drown her, old Europe-style? We just don't know fuck-all. Unlike Kefka, Artemisia's vibes are DOA because she spends half the game hiding behind Edea and then her motivation is extremely threadbare.
"Have you heard of witch hunts?" FF8 asks me, unprompted.
I look up from my computer. "You mean, like the Salem Witch Trials, or how the Inquisition tortured people?"
"Yeah."
"Yes..." I let the moment linger.
"Okay."
I mentioned before that maybe yes, FF8
did, in fact,
need to show us people burning an accused witch in fear and hatred, because you can't just vaguely gesture at "persecution" and expect people to apply "ok, history of witch burning, got it" to your fantasy world and expect it to fly.
Add this to the way FF8 throws so many fucking rugyanks at us, between the reveals of "Edea is Cid's wife, Edea was the squad's childhood mom figure, Edea was mind-controlled by a different person, from the future, who might also try to grab this other person named Adel, but btw this Adel is really jacked and might reverse-chokehold her, actually wait, she's in Rinoa now, actually wait, Seifer just fucking grabbed Rinoa offscreen, actually wait,
Adel has Rinoa now-
I think something FF8 needed, something it truly, desperately needed to make the sorceress from the future work, is for a single extended scene where Squall and/or Rinoa sit down with Artemisia and talk. Just talk. Some moment between the end of Edea's possession and the appearance of Adel. Maybe Artemisia is trying to convince Rinoa to join her, or for Squall to be her knight, or even both, but we needed something. I think we did need to hear that she escaped being hung by witch hunters. I think we do need a moment where Rinoa being kind or Squall being honest are rejected in favor of doubling down on "no, no more second chances, I rule time forever now."
We just ... needed more
time.