GW can't really have it both ways. Like, "our good guys are really bad guys and this is all the world's longest cautionary tale" is certainly a line you can take to evade someone being like 'hey, you guys are deffo fash, I can tell by how you glorify bigotry 24/7', but it is genuinely *weird* when transposed with the fact that their business model is basically "What color Gestapo is your favorite? Gotta catch em all!"
Like, the fundamental message of one thousand percent of GW's marketing is that Space Marines/Past Space Marines are the coolest thing that could ever possibly exist, and that serving The Emperor/Sigmar/The Great Leader is a great idea. Black Library publishes an average of 3 books a month about that. They have at least 2 lines of comic books. They have a line of literal children's books. They have a streaming service. People record their audiobooks. If you sat down and tried to absorb all of the media (read/listen to all the books/podcasts, watch all the videos, etc) that portrays the Imperium as dauntless warriors against evil you would literally be sitting down for years. There is no possible way to take that kind of output other than as painfully, cringingly sincere.
Here's the perfect example of GW's other mouth (their symbol being the double headed eagle is, uh, apt) communicating exactly the opposite of today's 'we don't mean anything we say haha, how could you anyone think that?, these characters are all monsters!'. (Look how inclusive we are! Even multi racial families can enjoy our pure hearted hobby uwu!)
https://www.warhammer-community.com...arthalos-hobby-project-is-pure-warhammer-joy/ .
So, re: today's post, that kid is definitely experiencing the
Space Marines Stormcast Eternals as the intolerant genocidal maniacs that they are, yeah? We are sure he understands that this is satirical?
It's deeply silly. Their actual position is, roughly, 'there's a big market for this stuff, so we sell it to them', but they can't bring themselves to admit that out loud, so we get this kind of insane statement, which falls apart if you think about it for a second and a half.