Okay then, with that and the fact that I realized our plans only have one difference in mind, I will tell why I believe that a speech would be better than teaching Libby to do Twitter PR and information updates, and the other options in general.
Very interesting.
I think the biggest argument against preparing & delivering a major speech on the eve of the debate, is that it would take time away from Pataki's debate prep. I know it's not reflected in-quest (we have two slots available, so both actions are available to us), but in real-world terms writing a new speech (not just revising your stump speech) is a
major undertaking. That's why we've mostly reserved those for our platform. If only for the sake of realism, my mind rebels against splitting our attention like that.
I also don't want to position ourselves
too strongly on the 'negative campaigning' side of the ledger. It's all well and good to take credit for the WEDC revelation, but we don't want that to become the focus of our campaign. Remember the lesson of Chris Christie -- he destroyed Rubio in the NH debate, but didn't gain any ground and it was Kasich who came away the winner. Negative campaigning is murder-suicide. We want to take advantage of the opportunity, but not so much that voters perceive our candidate as a negative presence on the race. It's a fine line to walk, as you can imagine.
As for positive reasons to vote for Twitter prep, that's the other big lesson from this last campaign cycle. You can pay for massive amounts of TV advertising, sure, and we'll probably do that eventually. But Trump won the race because he knew how to manipulate the media, which gave him
billions in dollars of free coverage. I wish it had been available to pick in an earlier turn, because getting Lilly involved in Pataki's twitter wars could be PR
gold.
Actually, thinking about it more, I'm going to add another subvote so Libby remembers to tag some of the other candidates' wives, maybe compliment them when their husbands deliver a particularly good line. The lesson that so many celebrities forget, is that
authenticity matters more than anything. People want to feel that someone is paying attention to them, so encouraging Libby to give her messages a personal touch -- rather than use soundbites -- and encouraging her to do it herself rather than dump the task off on some social media intern -- is key.
Twitter is an opportunity to gain free media attention (especially in the crucial period immediately after the debate), as well as humanize our candidate as a family man -- and all of that saves us money on advertising.
