[X] Sugar Fantasy
-[X] - name - 'Overlord name' Sweet Emporium
-[X] - Motto - "Where your sweetest dream is our reality!"
-[X] - Logo - an acronym of company name with each letter being held by a monster made of candy and other sweets
-[X] - Gimmick - Monster named and shaped treats

Also I see that you put (drug market drug market) just reposting here because found it later

And yes the name is correct for the business it's a play on wendigo
 
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The impotent rage of imps is always funny to observe, especially when what they try to do amounts to virtually nothing. Overall, it was a very productive turn. We are so close to unlocking magic, which will be afterlife-changing due to how few sinners I've seen actually possessing it since it's more a nobility/higher denizen of hell thing.
 
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Really? A malus of -50 in the market branding option? If not for that +10 the arguably most important action this turn would have failed. Contrarily, I prefer the difficult rolls as it is a good reflection of how hard it is to improve your life in hell, being a struggling freshly revived sinner whose not even been here a year yet and is just trying to avoid being homeless, and balancing out the bonuses we get.
 
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[X]Plan: Halloween in Hell
-[X] Name - Jackolights Treats and Tricks
-[X] Motto - "A little candy never hurt nobody" or "a taste of Halloween in hell"
-[X] Logo - a flaming jack-o-lantern with its mouth stuffed full of every kind of candy.
-[X] - Gimmick - Halloween-themed candies provided in jackolanterns.

This plan is a spin on our name being Jack, which we can say is short for Jackolantern, and we sell candy in jackolannters similar to the fruit basket business where we have different jackolanterns at different price points. I also like how the logo would tie into us being a gluttony sinner.
 
Which do you guys think is better now that I am more awake
1. Wendeigo's sugar emporium
2. Wendeigo's sweets emporium
the second

[X]Plan: "Bringing a Little Sweetness to the Underworld, One Bite at a Time."
-[X] Name - "Bliss in Abyss"
-[X] Motto - "Bringing Warmth Where It's Needed Most."
-[X] Logo - Candy Cauldron: A small cauldron with candies bubbling up and spilling over, emitting cute flame-like curls of steam. Little wings and a devilish tail could peek out from the cauldron's sides.
-[X] - Gimmick - "Hellfire Fudge", a line of comforting confections that look like they're burning but are actually deliciously sweet and mild. Each piece is coated with a fine layer of cinnamon "embers" or a spicy sugar dusting that creates a tiny sparkly glow under certain lighting, giving it the appearance of still-smoldering coals.

I have other idea but am a bit uncertain of wih one would be better:

  1. Infernal Hot Cocoa Bombs: Each cocoa bomb, when melted in hot milk, reveals a surprise flavor combo (like ghost pepper-chocolate or marshmallow-lavender). They dissolve with a red, fiery swirl effect.
  2. "Rescue Treats": A surprise monthly delivery that comes in a "Hellish Care Package," containing comforting items like spiced cookies, calming tea bags, or dark chocolate truffles,only for those needing a regular "respite from the flames."
  3. Flame-Kissed Caramel: Caramel candies that are "smoked" using food-safe methods for a subtle burnt-sugar flavor. They have a slightly charred outer layer, giving the impression they came straight from the fires.
  4. Heat-Level Goodies: Every treat has a "heat" rating. It ranges from "Crispy Comfort" (mild, no spice) to "Devil's Dare" (chili-infused, intense flavors) for customers who like choosing their own intensity.
  5. Soul-Warming Sampler Boxes: Each box is themed around comforting ideas with a touch of darkness. For example, "Lil' Sins" offers tiny cinnamon rolls with spiced caramel drizzle, while "Sinful S'mores" comes with dark chocolate marshmallows and cinnamon graham crackers.
  6. Imps' Brew: A line of specially brewed hot drinks, like Hades Honey Tea and Molten Mocha, with fun descriptions like "Brewed for those who need a moment out of the fire" and single-serve packs you add to hot water.
  7. Hot or Cold Surprise: Ice cream and frozen treats like "Frosted Fireballs," bite-sized desserts that are hot on the inside (using a chili-laced caramel) but frozen on the outside. They melt and release a gooey, warm center as you eat them.
  8. Little Hells-Hounds: Mini donuts or brownies, shaped like tiny howling demon dogs, dusted with a spicy sugar coating and mini chocolate "flames" on top.
  • Fiery Halo Logo: A classic, rounded logo with a devil tail curling around a marshmallow on a skewer. Flames and tiny sugar crystals shimmer around the edges, while the text "Bliss in the Abyss" is written in a flame-motif font with little halos over the letters.
  • Pitchfork & Spoon Emblem: Crossed pitchfork and spoon in a minimalist style, with a bite taken out of the spoon's top to look like a halo. This one's sleek and versatile and would look great on wrappers.
  • Eternal Flame: A flame that's half-morphing into a heart, with candies and marshmallows nestled inside the flames. This could work well for a cozy but devilish look.
  • Smiling Skull with Bonbons: A cheeky, playful skull with a broad grin, holding two lollipops like eyes. Works as a simple, memorable icon for candies or snacks with an edge.
  • "Bliss in the Abyss"
  • "Ember & Honey"
  • "Demon Delights"
  • "Sweet Inferno"
  • "Fire & Frosting"
  • "The Devil's Dessert"

eddit:i like the idea of being a nice candymaker that like make other people happy like Beelzebub seem to be.
 
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[X]Plan: "Bringing a Little Sweetness to the Underworld, One Bite at a Time."

Deers seem like an Alstor thing, and I don't want any chance of attracting an overlord, weather for good or bad.
 
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Putting Wendigo's in our business name might attract some unsavory clientele (the cannibals) and perhaps the friendship of Rosie (the cannibal overlord).
 
Putting Wendigo's in our business name might attract some unsavory clientele (the cannibals) and perhaps the friendship of Rosie (the cannibal overlord).
The cannibal territory is considered neutral ground, having operations and logistics set up there for the future would be pretty helpful since it isn't being shot up all of the time. I'm sure the residents there would be charmed enough to have a dedicated candy maker there that they might not even consider killing us. However, we'd have to make our candy and brand fit a more Victorian aesthetic & they may increasingly request to make more disturbing candies that look more akin to bloody body parts, but that's a small price to pay for rich clientele and safety. But that's more for the future when we've established our reputation as a high-quality candy maker.
 
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Ok I am making a slight adjustment to mine

Ok updated my plan if you guys would like to look 'Overlord name' obviously our name when we decide it
 
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[X]Plan: Halloween in Hell
-[X] Name - Jackolights Treats and Tricks
-[X] Motto - "A little candy never hurt nobody" or "a taste of Halloween in hell"
-[X] Logo - a flaming jack-o-lantern with its mouth stuffed full of every kind of candy.
-[X] - Gimmick - Halloween-themed candies provided in jackolanterns.


We look like a Skeleton, we are obsessed with candy, Magic, friend that goes boo. We are already Halloween coded, 🎃.
 
Bliss in Abyss the The "The" could be slightly to much and places pay in letters think it just makes it rhyme and flow more
Yeah she is hellborn and does not come back unless probably so very special magic maybe but she is an imp
Basically what she is doing is harassment imps are mortal and even die of old age so any revenge we take on her is not proportionate with the fact no injury is permanent on us but is on her
 
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