"Media Domination"
I wanted to write this as a conspiracy theory manifesto... Turns out I'm not wired to write that way, at lest not for this. Might be better with something else. Hearing about the potential terrorist attack in my city certainly didn't help spark any last minute rewrite.
Ender, Gabriele: The Schattenburg Kreis and their Quest for Media Domination, in: Schwarzer Hansjörg (2016): Hidden Treaty Clauses and Conspiracies. How Secrets shaped 20th Century Europe, Zürich: Limmat Verlag
Today we know that the Schattenburg Kreis made media dominance one of their primary goals at their very beginning in closing months of the Great War. While their contacts, partners and subordinates certainly didn't know the whole thrust of their scheme, let alone it's scope, they often expanded on this on their initiative and used it to further their own goals. One of the identified members of the inner circle of this conspiracy, Eugen Ruß, used his seed money to purchase a local printing company, with an associated newspaper. From there he quickly expanded out of the local market into Switzerland and Germany.
While Ruß is just one of many, and most knew less about the conspiracy on a whole, his actions were a pattern that repeated often. A local person, often already known to have at least some means, is placed in charge of local newspapers and expands from there. In many countries of the former Habsburg Empire this is often realised via the existing German speaking upper class or more often via people moving back from Austria into their nation of origin. Co-opting an existing owner happened less often, but certainly wasn't unknown. In some cases monetary aid can be tracked back to a member of the Schattenburg Kreis.
Outside the former Habsburg Empire, to little surprise the densest network existed within the break away states from Russia, where new elites were rising, and a silent partner often bought at least some influence.
In the traditional European settler colonies middleman for the conspiracy were most often recent migrants. Especially in the British Empire and in the United States this led to a stronger presence among non-English newspapers, but certainly wasn't limited to them. In fact for a long while well placed contacts were in key positions to manipulate the Associated Press in the US.
From the colonies influence trickled back into their European home countries. Though at last in Britain the troubled economic situation of many newspapers allowed for easy access.
One reason the network stayed unnoticed for so long, was it's low key usage. It was often only when conspirators further out from the inner circle tried to manipulate it for their own gate that pieces of it came to light, but the true extent was mostly missed.
…
Another piece of the puzzle was Austrian domination of the film market. Both private individuals, as well as government actors ensured that a strong local movie making industry existed, that then extended to television as well. Not only were several Vienna production companies early adopters of sound film, there also grew an industry specialised in dubbing film. By the mid 1930s, when sound film had been adopted throughout Europe, it is estimated that more than 60 percent of films for the European market were dubbed in Austria.
A large involvement of several Austrian companies in cinema ownership caused several minor scandals over the years. In 1927 for example, a Vienna produced news reel shown in Hungary caused a minor government scandal. When it was noticed that most cinemas that had shown the reel were through a number of cut-outs owned by Austrian individuals, it grew to a diplomatic crisis. These cinemas were nationalised afterwards, causing a blow to Austrian media influence.
…
While Austria certainly weren't the first to broadcast radio, local innovators and government subsides allowed for a rapid spread of receiver sets. By 1930 an estimated 80 percent of households had a radio, and in some places this had spread across borders. Radio ownership in Switzerland and Czechoslovakia was similarly high, while Hungary, Bavaria and Slovenia only lagged a little behind. Powerful radio transmitters, officially to ensure good signal through the mountains, allowed Austrian radio stations to be received in most of Europe. After the Austro-Italian War, the new Austrian minority laws, and as an acknowledgement of guest workers part in their victory, government stations started to assign certain time slots to foreign language broadcasts, and several private ventures sprung up entirely broadcasting in those.
Großdeutsche politicians were especially scathing of these foreign language broadcasts, deriding them as government sponsored phone calls. If indeed some of the more minor language broadcasts saw some odd usage, Sorbes for example being known to announce engagements and births to their families back home via radio show, to the shadowy Schattenburg Kreis these families tuning regularly certainly was a feature.
Some hints to the future in there. Schattenburg Kreis... Think Bilderberger, but there's an actual conspiracy involved. And as such things go, as the decades go on hints and pieces get out.
Last edited: