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Ancient Sparta's influence is all around us, providing a litany of patron saints for spectacular last stands. There's a word for this mania in Western cultures: laconophilia, taken from Laconia, the region the Spartans hailed from. Most of us have never heard of laconophilia, even as we live in a world so dramatically shaped by it, but it has a hand in everything from the French Revolution to the British educational system to the Ivy League to the Israeli Kibbutz movement. There are at least 39 municipalities named after Sparta in America alone, and I gave up counting the number of American and Canadian high school sports teams named "the Spartans" once I hit 100 (Michigan State and San Jose State, both NCAA Division I teams, are also named after them). The very word spartan transcends the historical city-state to which it once referred; it can now refer to anyone or anything marked by strict self-denial, frugality, or the avoidance of comfort—reflecting the legend of the Spartans, rather than who they actually were.
That the legend has little to do with the real Spartans would be an academic point, but this myth has now turned malignant, with laconophilia taking on darker and ever more dangerous tones. The stylized Corinthian helmet worn by King Leonidas in 300, the 2006 hit movie mythologizing the Spartan role at the Battle of Thermopylae in 480 B.C.E., is now most often seen on T-shirts, flags, and bumper stickers above the Greek words "ΜΟΛΩΝ ΛΑΒΕ," or molon labe, which translates to "come and take them," the Spartan king's apocryphal, defiant response to Persian ruler Xerxes's demand that the Greeks surrender their arms. For pro-gun advocates, molon labe has become a rallying cry of resistance to perceived government overreach.
This paranoid vision of a government coming to take your guns, or an alien invader coming to take your culture, has led to more troubling invocations of the Spartan myth, and not just in Anglophone countries. The Greek neo-fascist party Golden Dawn gathers each year at Thermopylae, lighting torches and chanting anti-immigrant nationalist slogans. "The message of Leonidas—molon labe (come and get it)—is as timely today as ever for everything tormenting Greece," Golden Dawn higher-up Eleftherios Synadinos, a former special forces general and a member of the European Parliament, told the assembled partisans there in 2015, just before the crowd broke out into chants of "People! Army! Nationalism!" In Italy, Alleanza Nazionale, a rebranding of the fascist party Movimento Sociale Italiano after its 1995 dissolution, has used Spartan imagery reminiscent of 300 in propaganda posters captioned "Defend your values, your civilization, your district."
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The Spartans, popular wisdom tells us, were history's greatest warriors; in fact, they lost battles frequently and decisively. We are told they dominated Greece; they barely managed to scrape a victory in the Peloponnesian Wars with wagonloads of Persian gold, and then squandered their hegemony in a single year. We hear they murdered weak or deformed children, though one of their most famous kings had a club foot. They preferred death to surrender, as the legend of the Battle of Thermopylae is supposed to show—even though 120 of them surrendered to the Athenians at Sphacteria in 425 B.C.E. They purportedly eschewed decadent wealth and luxury, even though rampant inequality contributed to the oliganthropia, the manpower shortage that eventually collapsed Spartan military might. They are assumed to have scorned personal glory and lived only for service to the city-state, despite the fact that famous Spartans commissioned poetry, statues, and even festivals in their own honor and deliberately built cults of personality. They all went through the brutal agōgē regimen of warrior training, starting from age 7—but the kings who led their armies almost never endured this trial. They are remembered for keeping Greece free from foreign influence, but in fact they allied with, and took money from, the very Persians they fought at Thermopylae.
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So this article has two main points -
1. That Spartan worship has been a thing forever, but it's recently gotten dangerous with appropriation of Spartan iconography by the alt-right and fascist groups.
2. Ancient Sparta didn't actually deserve its reputation for military prowess. The author doesn't spend as much time on this, but does tease a little about an upcoming book which presumably will go into more detail on this.