While discussing brands people buy just for the name, I think this is relevant.
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Taylor Swift accidentally releases 8 seconds of white noise, tops Canadian iTunes chart
http://www.cbc.ca/newsblogs/yourcom...f-white-noise-tops-canadian-itunes-chart.html
Case in point: When a track containing nothing but eight seconds of white noise was accidentally released under the album's name on Tuesday morning, it shot to the top of Canada's iTunes chart almost immediately.
The release of the audio file, entitled "Track 3," was reportedly the result of an iTunes glitch — but that didn't stop eager fans from shelling out $1.29 to download the song.
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Forget Hollywood Hype, media hyping things up in general and brand association are powerful and drive fandoms to associate various things with them when they come together.
Harmless fun, but some fans enjoyed the pieces and tried to find meaning behind it.
"It sounds like an ocean. Maybe"
I think that really illustrates my point. The way music labels operate, it's the performer who is the product being sold--not their music. This is what happens when the performer has already been sold to an audience so successfully that they'll snatch up any new merchandise sight-unseen.