People know the endgame is multiverse something which will allow at least the X-Men to be brought in, but until the Avengers movie(s) release, it is unclear for viewers/fans what they should pay attention to, outside of Loki, that will pay off in these movies and they don't feel like watching things if they often are just their own things with no relation to the wider myth arc
This I think is the true issue with the MCU now. Phases 1-3 felt connected. Everything mattered.
4-5... don't really have that same feeling. Most of it has felt like just... things. Happening. Sometimes there's sort of something that related to something else. There's a couple of meta-story type things I guess? It just hasn't brought that excitement of "WHAT NEXT?!" that it used to.
especially when some of which are duds (though there is of course people calling stuff bad simply because they were not the target demographics, such as Ms. Marvel and She-Hulk).
Which is also part of the problem. For several reasons.
People DO still seem to generally feel that everything is connected and you need to watch everything. I can understand how that can be an issue to some if things that may be important to the overall story are made for a different, specific demographic. I understand because that's me. I managed to get through Ms. Marvel and She-Hulk.
She-Hulk was truly terrible. Just, abysmal. Ms. Marvel I can't say was bad, I just wasn't interested in it and couldn't wait for it to end. It was well made and everything, it just didn't appeal to me. That's ok... but it also just seems like a poor business decision on Marvel's part. "Our core demographic are white males aged 18-40... it's obvious what we need is a show about a teenage muslim girl!" It's totally ok to make a show about that, but also they really shouldn't be shocked when it doesn't do well.
She-Hulk was actually offensive, given that the show seemed to go out it's way to actually mock the general core demographic. I watched every episode waiting for the "Hey, you. White, pushing-40 male. Fuck you." moment. Too often, it didn't disappoint. It is totally possible to do a production that lifts up a group while not being actively antagonistic towards another. Marvel has done it already. Black Panther was wonderful, without ever getting the feeling of "Hey, white people. Fuck you." I want more of THAT.
BUT... sorry for the She-Hulk soap box complaints... creating duds actively harms the brand. They tried some stuff, that's ok, but it's pretty clear... it's not working. Ms. Marvel, flop. She-Hulk, flop. The Marvels, flop. It's pretty clear the fans are saying "We don't like this". Even if it's for the wrong reasons, it is what it is.
I scoff at "No, it can't be THAT, it's just superhero fatigue!" That's bullshit. I'm fatigued of superhero stuff I don't care about it. I'm super amped for Deadpool, Fantastic 4, Agatha, Sam!Cap, Blade, Daredevil, X-Men, Punisher, more Spiderman, more Thor, Jessica Jones, Luke Cage, Ghost Rider, Runaways, Alpha Flight, etc. I'm dying to see alot of these things, Marvel just... isn't interested in giving them to me. Hell i'm even looking forward to Echo, although not so much because of Echo but because other stuff that will be in it, but even still Echo is... fine. I find it odd the fans have been like "Can we get Daredevil?", and Marvel is like "Yes... but only if you watch other shows you don't actually want to watch."