I'd probably start with the Great Crusade? Delve into the heroism of the soldiers on the front lines of the crusade, and contrast it sharply with the fact that they're waging a brutal war of conquest across the galaxy.
Space Marines are far more ubiquitous than they are in 40k, being probably present on a sizeable % of campaigns; soldiers know they exist and see them around, but you only see them on the battlefield when shit is going down.
Primarchs should be incredibly human. They feel emotions more powerfully than normal humans, and are basically all being steadily eroded by the constant war - they're either desensitising themselves to the war by justifying it or by refusing to think about it, or they're coming apart at the seams, held together only by their dedication to the cause/their father.
The emperor, by contrast, is a wretch. Tens of thousands of years old, he uses other people as pawns in his plans, even people he is supposed to care for. The trigger for the chain of events ending in the Heresy was Horus realising that the Emperor doesn't see them as his sons, and will use them in combat until they are worn to the bone, and then discard them, like he did with their predecessors. The Heresy is a tragedy, brother fighting brother and none of them want to be, whilst the Emperor sits on his throne and doesn't feel one iota of remorse.
Both Horus and Guilliman planned Isstvan V to be a crippling opening blow to try to avoid a drawn out war, but the three legions caught in the trap are too hardy to be wiped out, and are able to salvage enough strength that they can delay Horus, forcing him into exactly the grueling attritional war he was trying to avoid. It is at this point that he starts to lean more heavily on Chaos, as it promises an easier, faster end to the war.
The traitors begin to lose their nobility as the heresy continues; some of them, like Fulgrim, are beginning to descend into terrible excesses; no longer restrained by duty, the traitor primarchs are reaching for whatever they can find to try to hold themselves together, or just to dull their PTSD.
The loyalists too are starting to flag; Dorn is forced to make increasingly callous decisions in the formulation of his defence of Terra, and its clear to him that the Emperor doesn't understand why this weighs on him, Lion El'Jonson and Leman Russ are both doubling down on the brutal suppression of rebels, because to look back is to be lost, et cetera.
Eventually end it with the battle of terra. The fighting on Horus' battle barge goes roughly similar to canon, though the fight with Sanguinius rattles Horus terribly; he realises as he goes into battle with the Emperor that he's becoming precisely what he sought to defeat, but he decides he has to kill the Emperor for the good of his sons, (the space marines) and that he can himself be dealt with after the fight.
Horus cripples the Emperor, but in the process, receives a vision of his own victory from his own latent psykery and connection to the Emperor. Seeing that if he wins, the Galaxy will be wracked with wars, brutal oppression by an authoritarian regime and the depredations of his fellow traitors' legions of psychologically broken marines running rampant like bandits across the Galaxy whenever they can, Horus allows himself to be killed by the almost dead Emperor, in an attempt to prevent this future. Obviously, though, this was always part of Chaos' plan; it didn't really matter which of the two "won" because the fundamentals of the future don't really change.
That's pretty much it.