"Crypto is one of those things we have to do," Mr. Trump said on X. "Whether we like it or not, I have to do it."
Beside him were his collaborators, including a family friend; Mr. Trump's two oldest sons, Donald Trump Jr. and Eric Trump; and two little-known crypto entrepreneurs with no experience running a high-profile business. Together, they were rolling out Mr. Trump's crypto venture, World Liberty Financial, a project that has already raised concerns about the former president's conflicts of interest and even alarmed some of his most vocal supporters in the industry.
Mr. Trump has promoted the venture since August, but its exact purpose remains unclear. No official launch date has been set. On the livestream, he did not address the project directly, leaving the details to the two entrepreneurs, Chase Herro and Zachary Folkman.
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On the livestream on Monday, Mr. Trump and his sons said that crypto would transform the financial system, without detailing what their business venture is designed to accomplish. But privately, some people involved in World Liberty Financial have pitched it as a borrowing and lending platform, according to three people with knowledge of the project. A white paper for the venture, reviewed by The New York Times, said that it would feature a new cryptocurrency called $WLFI that would be sold to the public.
On its official X and Telegram accounts, World Liberty Financial has said that the project aims to drive "mass adoption of stablecoins ... One person briefed on the project described it as similar to an existing service called Instadapp, an application that allows users to manage their investments across a range of crypto platforms.
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On the livestream, Mr. Folkman said that lawyers were in the room with him, "staring daggers at me." Because of the government crackdown on crypto, he explained, the digital currency associated with World Liberty Financial would be available in the United States only to accredited investors.