"Art is not the possession of the few who are recognized writers, painters, musicians; it is the authentic expression of any and all individuality."
~John Dewey
Well, it's really happening.
Like… seriously it is… it's a bizarre feeling. It's one thing to think about who you wish to be when you grow up, it's another to actually decide what your career is… but those two, even if they claim the same thing, are completely alien to the feeling of you actually doing.
You wanted to be a mangaka, you decided to become a mangaka and now… you are actually becoming a mangaka… at least you are attempting to.
It's weird to think "am i really here?" and "am I really doing it?". Part of you honestly feels as if it would be better if you were still in the theoretical part rather than the practical part. Back to the days where you just imagined what the future would be like.
But the future is now.
You look at the desk calendar.
It's 21st of March and the world is slowly shifting from a winter to another spring as the natural world returns to life. Cherries will soon start blooming, causing tourism to boom in almost every corner of the country as the people overseas come in hordes to admire the fleeting beauty of the most iconic tree within this nation.
That being said you don't expect to personally see tons of tourists or cherry blossoms this year… or any other year really.
Tottori prefecture, the one you come from, is not really what comes to mind when the rest of the world imagines Japan. You don't have beautiful ancient Shinto temples left and right standing in the middle of forests of cherry blossoms, and you don't have impossibly tall jungles of concrete and neon which make nights much more bright and more importantly much more active than days.
No, you live in a tiny village in the middle of the mountains. A small rural settlement called Wakasa. Just a couple thousand people living here, a singular Shinto shrine and an economy based mostly around lumber and farming, with your specialization being daikon radishes. Wakasa embodies Japan's, supposedly, most valued virtue: it's as humble as you can get.
Peace, quiet, honest labor in the fields or in the forest and single floor houses as far as your eyes can see, Wakasa is not a place one would imagine a professional mangaka to be in and that is partially correct.
…Mostly correct.
…Actually it's 100% correct…
Because you are far from being a professional mangaka. In fact you are far from being any mangaka. You are just a beginner, a rookie, a dreamer.
Living in a small village in the middle of mountains, you decided to become an artist, to give the world a part of yourself and hopefully immortalize yourself with your work. Or at the very least, create something that people, however few of them, will enjoy, maybe for years, maybe for decades or maybe just for weeks.
Speaking of decades, you look at your desk calendar once more, one last look at the present to cement into your mind the fact that today is a big day.
And today is the 21st of March…
[ ] 1980: Age of Legends and Myths.
Anime and manga industry is starting to become much more mainstream in Japan but the industry is still early in development. Lupin III was critically acclaimed and finished a decade ago but you feel like this is not the last you hear of that franchise. Gundam got animated last year and holy heck did it blow up. All things considered it would appear that from now on the manga and anime industry is only gonna get bigger and bigger.
>Omnis Novi: Because the industry is so young there aren't that many tropes or themes that are considered redundant. If anything many tropes that would be later considered done to death are yet to be invented. That is both a good and a bad thing depending how you look at it. Being original is definitely great when it comes to any form of entertainment industry but being a pioneer also means you won't be able to study that much if at all when it comes to understanding different genres or themes. Then again, being a pioneer of a genre can also mean you will have an extreme impact on the industry of the manga as a whole… assuming your work will be well received.
>Bubble economy: It's the 80s man! Times of hedonism and times of wealth beyond measure! WOOO! PARTY! The wealth and prosperity of Japan will never end and we will be an economic superpower till the end of times! Don't worry about the future and just go and become a billionaire! Japan is now a country of opportunities and dreams, this means any source of cash is more profitable and all of the products are easy to afford. This includes both the cash you get from a publisher and cash from part time jobs you may need to take.
>Pre-digitalization era: Internet doesn't even exist yet. For three more years the idea of a massive network connecting everyone on the planet and revolutionizing any kind of industry sounds like a fever dream or a sci-fi novel idea. Piracy doesn't exist yet and thus you don't need to worry about it for at least a couple of years. At the same time however this means the potential popularity of your work is gonna be massively lowered as your only way to get popular is directly tied to the publisher with fans having little impact on the grand scheme of things. This also means that unless your publisher has a deal overseas (which is very unlikely), you are not gonna get popular outside of Japan.
[ ] 1990: The classic Age.
Anime and manga industry has been around long enough for people to actually see it as a legitimate industry. The success of anime adaptations is undeniable in the homeland and it slowly becomes more and more mainstream in the west too, with westerners, especially Americans, becoming more and more interested in this unique form of entertainment. More titles are appearing and some titles from the last decade are going strong and are already seen as true works of art.
>Early trends: While not as early as last decade, there is still a fair bit of room for novelty in the industry. Some more classic tropes are established and followed going against them can be a coinflip. People may want something new but at the same time it's a bit too early to call any of the tropes cliché or done to death. This means that while new ideas are a gamble, following trends means you can get a nice boost of popularity from people with a niche. Also now you have a decent amount of work from the past to use as a study material.
>The lost decade: A dreaded time in Japan's economic history. Nobody was prepared for the bubble of prosperity to burst. The 90s in Japan were the complete opposite of what was happening just a decade ago. Poverty, prices of products skyrocketing, unemployment going through the roof… you have less than 2 years of prosperity to enjoy before the big bubble bursts and the world goes to shit. If you can't secure a decent side job or a publishing deal by then, it will only get harder and harder. If you do end up securing some safe future before that…well expect the sudden shift in the economy to make it easy to lose that sweet sweet safety. Not to mention getting payment cut down is not a possibility, it's a certainty. Consider knowing that shit is about to go down to be a single perk to make the crash less unfair.
>The Internet is just a trend: The internet has been around for a few years now and many people are still skeptical about it, considering it being less impactful on the world than a fax. Companies are skeptical about using it and dismissive about potential danger of piracy. That being said, the internet, if utilized, can give you a nice boost to popularity… if at the cost of potentially losing a lot of yen because there is little to combat piracy right now.
[ ] 2000: Age of renaissance.
The anime and manga industry is now much more than just a local trend and it's now an international branch of the entertainment industry. Asia, Europe, and the Americas are all interested in the piece of Japanese culture that is manga and anime. While in some corners of the world it's still considered a foreign novelty in other places it's something that is just as popular as local entertainment, though mostly when it comes to shows aimed for kids and teens.
>It's getting stale: It's becoming a bit hard to come up with original groundbreaking ideas as there have been a lot of different titles published over the last two decades. Most genres have at least several titles to represent them and same goes for target demographics. From sport, to horror, to comedy, there has been a fair bit of representation everywhere. Now it's also easy to mistake a bellowed trope with an oversaturated one. Following the lead of others in the past can either bring you a lot of potential fans of the niche while also potentially reducing your popularity as even more potential fans will dismiss your work as another generic [insert name of the genre here] that doesn't really have anything new to offer. Crowd is getting harder to please.
>New dawn is coming: Ok so the age of economic low has been going on for… 8 years now. Some say that it will never get better, others say that it's gonna get better any day now. There has been many fake dawns in the past and that made a lot of people lose hope in the economy. Truth to be told it's gonna be like that for two more years. This will be a very rough time to start your adventure in the world of entertainment but if you can endure these two years, things will get better. A far cry to the prosperity of the 80s but the new dawn will make the madness and despair of the lost decade fade away.
>The Internet is quite neat: The Internet has been around for a while and the potential of it is undeniable, even if people can only use a fraction of its power. Official websites for publishing companies are more common and fan forums dedicated to sharing their favorite sources of entertainment are slowly becoming more and more popular. The Internet will be a very decent boost to your popularity and while pirates are getting more and more clever, people at least now know they should combat this new form of theft. Anti piracy measures are employed by publishing companies and laws against piracy, while not yet refined, are made in order to protect… big names in the business that don't like losing money and reputation. But don't worry, with enough luck a small starving artist can potentially benefit from these rules as well.
[ ] 2010 The golden age.
The Anime and Manga industry is strong and powerful in nearly the entire world. The famous "big three" are the strongest titles in the industry and have achieved levels of fame and popularity that inspire all people, especially those that wish to become mangakas themselves. There are so many great titles known all around the world it would take days to list all of them that appeared over the course of the last three decades. It seems that fame is just around the corner if you work hard enough.
>My favorite flavor, familiar but with a few sprinkles of originality: Nearly every concept at this point has been done and done to death at this point, but it seems the audience accepted that not everything needs to reinvent the wheel to be fun, you just need to put some fun spin into it. It's hard to please the audience that wants something that is both familiar so they can hope it will be at least as good as other stuff they enjoy but also different enough to be something worth checking out. Not easy, but not impossible either.
>A stable world: 80s were crazy, 90s and 2000s were depressing, but now we have some form of stability when it comes to the economy. Not everyone is a millionaire but not everyone is a hobo either. Perhaps the gray middle ground is what you need to be happy and not overly stressed.
>Digitalization going strong: Some say the internet is now a very valid source of exposure and income and some other madmen claim that it's about to become the major source of exposure and income soon. While the potential and the freedom of the internet is still yet to be fully grasped, many publishers have made official websites by now, which allow them to become even more popular. Uh-oh… maybe too popular. Websites hosting anime episodes and manga chapters are common, even if they tend to be flooded with viruses and be as slow as a turtle with leprosy, but to many viewers this is one of the only ways to actually enjoy the media, given how many countries simply don't have official release within their borders, not to mention they lack official translations too. Piracy is a commonplace and frankly it's impossible to hammer down every little leak related to any series with any popularity, but something very threatening to your career can still be combated with the right publisher. Some say you should pay close attention to your online presence, even in different countries, but most say you shouldn't worry too much about it.
[ ] 2020 The modern age.
Anime and manga are a well established branch of the entertainment industry all around the world. No longer seen as just a product intended for teens and young adults, many people admit the medium invented by your country can be seen as mature and versatile, not to mention profitable. Being a mangaka is just the same as being a novel writer or a movie producer when it comes to prestige and the entire world is ready and eager to partake in a meal you will cook. That being said, the competition is quite high too.
>Nihil novi: It would appear everything has been done, and the audience knows this. Interestingly enough there are certain groups of people that tend to stick to the same trend and consume it over and over despite every other manga from the genre being nearly identical. This means that there is a potential to utilize it, with some over overdone genres and concepts being so popular that you will get some consumers regardless of originality. Putting your own spin is a great way of making yourself stand out of others, but to be honest many people already put so much new spin on the old tropes it feels like those new spins are clichés on their own.
>Age of sickness: Covid 19. The biggest plague that the modern age has seen makes the world panic and the economy stand still. Last year Covid was a concern but right now the global quarantine is in full swing. People are working on the vaccine and the virus itself is not apocalyptic levels of deadly, with it being dangerous for a small percentage of people and the vulnerable folks. That being said, hardly anyone wants to test their luck and see if they just happen to be in the minority that will get really messed up by the virus. Living in a small isolated village has its benefits as managing the population is much easier, but quarantine also means that the majority of jobs here are put on hold as physical employers try to figure out some safety regulations and get the right equipment to avoid spreading the plague. You can't really get side jobs that involve physical labor or working in large groups of people, instead you should look for something you can do from your office, just like working on your manga.
>Digital age: The Internet is now, without a shadow of a doubt, the greatest source of information and entertainment. It surpassed the press, it surpassed the television, it surpassed the cinema. Because of that nearly every publisher has their own websites to promote their work and to host online chapters of their works. There is also a plethora of services used to host animes and bigger mangas. Everyone also has social media to share their thoughts and also promote themselves and some publishers actually control and moderate things their artists put on the internet, while others give them a bit more freedom, for better or worse.